WAID is short for Whale TV Advertising ID, it plays a role of Whale TV’s IFA (Identifier for Advertising) and complies with IAB’s IFA guideline on CTV/OTT platforms. It is a unique identifier and never contain any Personally Identifiable Information.
WAID enables audience management and measurement in Whale TV ecosystem.
With the help of WAID, advertisers can leverage it to deliver targeted ads as well as to control ad frequency, manage advertising-related activities through an identifier for advertising (IFA), while respecting the user's privacy settings.
WAID is available on all Whale OS 10 devices, most of the Whale Powered and Whale Legacy devices.
No, only Whale TV users are capable of resetting WAID in Whale TV.
WAID is a semi-persistent ID which is not (or based on) a hardware-specific ID such as MAC address or IMEI and never contain any Personally Identifiable Information (PII).
Whale TV ads will carry parameters “ifa” and “ifa_type” in ad requests adhere to IAB IFA guideline for CTV/OTT platform, intermediaries and advertisers can feel free to utilize them to fulfill ad targeting, frequency control and ad measurement.
