SHEMAROOME EXPANDS WORLDWIDE REACH ON CONNECTED TELEVISIONS VIA PARTNERSHIP WITH ZEASN
India, July 2021 - ZEASN, the world’s leading provider of OTT and smart TV solutions, today is happy to announce that Shemaroo Entertainment Limited (Shemaroo), one of India's leading integrated media content houses, has released its over-the-top (OTT) video streaming app, ShemarooMe, on ZEASN’s Whale App Store. From now on, tens of millions of ZEASN-enabled smart TV users around the world can access to ShemarooMe's vast and exclusive content library, including its premium content such as Bollywood Premiere, ShemarooMe Classics Filmi Gaane, Regional and much more.
Shemaroo Entertainment Limited is a leading Indian content power house with a global reach, which has been playing a pioneering role in the arena of content ownership, aggregation and distribution. With the brand in existence for over 5 decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment. ShemarooMe, the video streaming OTT platform from the house of Shemaroo Entertainment, is a one stop destination for authentic Indian content. With access to over 3700+ titles, it has something for everyone in your family. Consumers can watch movies, TV shows, songs and 24x7 TV from ShemarooMe’s various categories in many regional languages like Gujarati, Marathi and Punjabi.
“We are very pleased to introduce their extensive library of premium content to worldwide audiences of Whale Eco.” Commenting on the partnership, Nick Chang, the Regional Director for APAC & North America of ZEASN said, “As one of the largest content houses in India, Shemaroo has always been at the forefront of providing entertainment to its audiences and this association has ensured that its wide array of content offerings reaches the right set of viewers. Our commitment is always to provide unparalleled entertaining experiences to global audiences with the power of our innovative and industry-proven technologies.”
Kranti Gada, COO, Shemaroo Entertainment Ltd. further added, “We are glad to partner with ZEASN and share synergies to keep the audiences entertained. This partnership reflects our constant endeavor to cater to the growing demand for India’s content worldwide. ShemarooMe has been revolutionizing the way Indian diaspora is entertained through its robust content offering. This alliance not only enables us to reach a wider audience in the Asia Pacific region but also strengthens ZEASN’s content offering even further.”
With the addition of ShemarooMe, ZEASN has added another outstanding content partner in the Asia-Pacific region. At present, ZEASN already has Eros Now, ZEE5, YuppTV, Voot and other high-quality content partners in the Indian market. According to a report by Media Partners Asia (MPA), India’s online video industry generated an estimated $1.4 billion in revenue in 2020 with advertising contributing 64 per cent and subscription 36 per cent. Meanwhile, India’s overall online video market is projected by MPA to grow at a CAGR of 26 per cent over 2020-25 to reach $4.5 billion.
About ZEASN:
ZEASN is a leading technology company headquartered in Singapore. With a focus on the connected TV ZEASN is a prominent technology company headquartered in Singapore, specializing in providing innovative solutions for the connected TV (CTV) industry. With a strong focus on developing advanced operating systems, content aggregation platforms, and advertising solutions, ZEASN empowers content providers, device manufacturers, and service operators to deliver immersive and personalized experiences to viewers worldwide.
ZEASN's flagship product, the Whale OS, is a cutting-edge CTV operating system that offers a comprehensive and seamless platform for smart TVs and other connected devices. With its robust features, including a user-friendly interface, extensive app ecosystem, and powerful content discovery capabilities, Whale OS enables users to access their favorite content with ease and efficiency.
Recognizing the importance of content aggregation in the rapidly evolving CTV landscape, ZEASN has established itself as a key partner for content providers. By integrating with leading streaming services, broadcasters, and app developers, ZEASN ensures that viewers have access to a wide range of popular and niche content, all in one unified platform.
ZEASN's commitment to driving innovation and industry collaboration is reflected in its mission to provide a compelling alternative to the dominance of American giants such as Google, Roku, or Amazon in the CTV market. By offering an independent CTV OS and AVOD/FAST product, ZEASN aims to create a vibrant and competitive ecosystem that benefits all stakeholders, from content creators to advertisers and viewers.
For more information about ZEASN and its products, please visit www.zeasn.com.
